The advertising community is becoming aware of the potential of Next Generation TV using the ATSC 3.0 standard. But so far, much of the discussion has been quite high-level. In this report we begin to dig a little deeper into what broadcasters, ad-tech, marketers and agencies are expecting to see, and how this new paradigm can drive value and revenue growth to the sector.
This report is a joint initiative of the National Association of Broadcasters (NAB) and BIA Advisory Services. It is available for free below.
To view the October 2019 webcast this report is derived from, click here (normal NAB member/non-member webcast rates apply).